Overview
In AppFollow, you can add both your own apps and your competitors' apps. Any app from the stores can be added as a competitor, and core features for ratings, reviews, and ASO work with it just like with your own apps. This lets you:
- Evaluate your competitors' ASO strategies
- Compare your competitors' performance to your own
- Keep track of the changes your competitors implement
Competitor apps are tracked separately from your own apps, and each has its own limit on your plan. Visit our Pricing page to learn about plans or reach out to your account manager.
In this article, you'll learn how to add competitor apps and which AppFollow features you can use to analyze them.
Add a Competitor App
You can add a competitor app in two places:
- During onboarding: right after you sign up, the setup flow lets you pick competitor apps alongside your own.
- From My apps: at any time, following the steps below.
You can add an app either as a competitor or as your own, but not both. Competitor apps don't support replying to reviews or integrations. To do that, add the app as your own instead.
- Select the Workspace where you want to add the competitor app on the upper left.
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Hover over the blue ➕ icon and click Add new.
- Select the app store, or choose Top sources to search the main stores at once.
- Type the name of the competitor app in the search box.
- Select the country where the app is available and click Search.
- Click Add as competitor under the app you want to track.
To see all competitor apps you track, go to My apps and open the Competitors tab.
Click an app's name to open its App Page with general info and key ASO and search visibility insights.
Ratings Analysis
Track how a competitor's rating changes over time and compare it with your own. In Rating Analysis, select the competitor app to see its ratings chart, and export the data if you need it for your own reports.
Reviews Feed (Closed Beta)
Reviews support for competitor apps is currently in closed beta. With it, you can open a competitor's reviews in the Reviews Feed, read an AI summary of what users are saying, filter reviews, and export them. You can also view reviews for app groups that include competitors.
Want to try it? Contact Support and we'll let you know how to join the beta.
Keyword Tracking
Add the keywords you care about and see where competitor apps rank for them. In Keyword Tracking, switch to a competitor app to monitor its positions and spot the keywords it's gaining or losing.
Downloads by Keywords
See which keywords are likely driving a competitor's downloads. Downloads by Keywords uses public data for competitor apps, so you can compare their search traffic estimates with yours.
App Update Timeline
Follow every change a competitor makes to its store listing, such as title, description, screenshots, icon, and release notes. App Update Timeline also works with app groups, so you can review updates across several competitors at once.
More Features for Competitor Apps
You can also use competitor apps in:
- Organic Dashboard (public data only)
- ASO Tools, including Keyword Spy, Search Ads Recommendations (iOS only), and Word Counter
- Category Rankings
- Compare Discovery
- Benchmark Report
Integrations are not available for competitor apps. If you need any integration (for example, app store, email, or Slack), add the app as your own instead.
More to come. We're expanding competitor support across the web dashboard, API, and MCP. If there's something you'd like to see, feel free to contact us.
Switch between apps
You can switch between your apps and competitors when analyzing data on different pages in your AppFollow account (i.e. in Organic Dashboard). To do that:
- Click on the app drop-down menu above.
- Scroll down to “Competitors” – they are marked with “C”.
- Click on the app you want to choose.
Troubleshooting
I can't find the app in the search results
If you don't see the app while searching by its name, please try using its URL instead:
- Find the app you want to track in the app store and copy its URL from the address bar.
- In AppFollow, select the Workspace where you want to add this app and click "Add new" on the upper left.
- Paste the URL into the search bar and click "Search".
- Click Add as competitor next to the app.
💡You can add apps either as "Competitors" or your own, but not both. If you add a competitor app, you won't be able to reply to its reviews or add integrations. To do that, add apps as your own instead.