Rating Analysis (Stars)

Overview

The Rating Analysis allows you to track your app ratings (stars) dynamics for different apps, countries, and timeframes. In this article, you’ll learn about the types of ratings available on this page, how they differ by store, and what other information is available in this section.

Types of Ratings 

Keep reading to learn how we collect this data and how to get access to it.

Data Collection

The App Store 

For iOS and macOS apps, we collect all rating data from public sources (the app pages are shown to end-users on the App Store of each country).

We start collecting ratings at the backend as soon as the app is added to the AppFollow platform.

• If you’re the first to add a specific app to AppFollow, you’ll see rating data starting from the day when you added the app.
• If the app was added to AppFollow at some point in the past, you’ll see historical ratings starting from that day.

To analyze your app’s downloads and conversion rates, configure the full-access integration with App Store Connect. This allows us to show the data in the Star Distribution section of the Rating Analysis.

Google Play Store

Google Play ratings are collected from different data sources (public and private). To learn more, check out our article: Google Play: Public and Private Ratings. 

For Google Play apps, we collect country-specific ratings from public sources (the app pages shown to end-users in the Google Play Store of each country). 

We start collecting ratings at the backend as soon as the app is added to the AppFollow platform.

• If you’re the first to add a specific app to AppFollow, you’ll see rating data starting from the day when you added the app.
• If the app was added to AppFollow at some point in the past, you’ll see historical ratings starting from that day.

To analyze worldwide ratings, configure the Ratings Integration with Google Play Console. This allows us to collect worldwide rating data from your GP Console (country-specific ratings are still collected from public app pages shown to end-users on the Google Play Store of each country). The integration also provides access to:

• Country and version breakdown graphs.
• Additional information about your app’s downloads and conversion rate.

Worldwide ratings are processed by Google Play with a delay of 3 days. For example, on September 10th you’ll be able to see ratings for September 7th. 

Summary

In the summary section, you’ll find an overview of the app’s rating stats.

Displayed Ratings (App Store) / Public data (Google Play)

If you’re looking at the Displayed / Public data (cumulative) tab, we show the overall ratings for the last date of the timeframe you selected in the page’s filter sections. For example, if you set the date filter from September 1st to September 7th, we'll show you the overall rating as it appeared in the store on September 7th.

• Ratings over time – the total number of ratings your app received from the app’s launch to the end of the selected timeframe.
• Total displayed rating – the app’s total average rating at the end of the selected timeframe.
• Total displayed rating breakdown – the distribution of total ratings for the selected timeframe, displayed as a percentage and absolute value. This section breaks down ratings by stars so that you can evaluate the portion of 5, 4, 3, 2, and 1-star ratings.
• Total displayed rating distribution chart – the daily distribution of total publicly displayed app ratings by star level, along with the average displayed rating over time.
  

Incremental Ratings (App Store)

If you’re looking at the incremental tab, we show data for the entire timeframe you selected in the page’s filter settings. For example, if you choose September 1st – September 7th, you’ll see the number and average of ratings left from September 1st to September 7th.

• Ratings over time – the sum of ratings received for the chosen time period.
• Total displayed rating – the average of the ratings given during the timeframe selected in the filters section.
• Total displayed rating breakdown – the distribution of new ratings for the selected timeframe, displayed as a percentage and absolute value. This section breaks down ratings by stars so that you can evaluate the portion of 5, 4, 3, 2, and 1-star ratings.
• New ratings distribution chart – the daily distribution of the new app ratings by star level, along with the average displayed rating over time.

Google Play Console data

In this tab, you’ll see two toggle options:

1. Google Play rating
   
   • Users rated – Total number of users who rated your app. Ratings can be updated by users anytime.
   • Default Google Play rating – This is the rating shown to users on Google Play. It’s based on your most recent ratings and may vary by country.
   • Rating breakdown – Not available due to limitations in Google Play Console data.
     
     
2. Average rating
   • New ratings – Number of new ratings during the selected period.
   • Average new rating – The average score from those new ratings.
   • New ratings breakdown – A breakdown by star rating (e.g., how many 5-star vs. 1-star).
     
     

Star Distribution

Incremental Ratings

The incremental star distribution graph shows you the number and star count of ratings an app received on a specific day or week. For every date on the chart, you see the breakdown of ratings given on that exact date. The chart also provides the average and trend lines which show the changes to the app’s ratings:

• The average rating line shows the dynamic of the average daily rating changes.
• The trend shows a tendency for the average rating changes. It shows whether the average daily rating increases or decreases over a period of time.

Displayed Ratings

The displayed star distribution graph shows you the distribution of total ratings on the given date. This means that you’ll see what the app’s total (sum) rating was on a specific date or week, as well as the breakdown of the different numbers of stars the app had on that date.

In addition to the rating distribution, you can enable average and trend lines to get an overview of the changes to the app’s ratings on the chart:

• The average rating line shows the dynamic of the average total rating changes based on the public data.
• The trend shows a tendency for the average total rating changes. It shows whether the average total rating had an upward or downward movement over time.

Country and Version Breakdowns

Breakdowns are available for all iOS apps, and for Android apps with an active Google Play ASO integration. Please refer to the Data Collection section of this article to learn more.

The details you see for iOS and Android apps will be slightly different:

• iOS app stats include the distribution of ratings:
  
• Android app stats show you the rating count, the average rating for a country or version, as well as the share of ratings this country or version has. 
  

  The Country and Version breakdown data for Android app is provided by the Google Play Console.

  

Country Breakdown

In this breakdown, you’ll see information about the top 4 countries where your app has the most ratings, and all other countries are grouped under “Others.”

The data in this section depends on your workspace country settings. If your workspace is set to a specific country, you’ll only see data for that country.

If you have a specific country selected in the page’s filter settings, we’ll display the stats only for the chosen country. All other locations will be grouped under “Others.”

Version Breakdown

The version breakdown shows the breakdown of ratings for the last 4 versions of your app. Previous versions are grouped under “Others.” If you select a specific country in the page’s filters, we’ll show you only the stats for that country.