Overview
AppFollow, the world’s leading AI-powered Review Management platform, offers a unique solution to manage user reviews, analyze user sentiment, and improve your source’s visibility. With AppFollow, you can harness the power of user feedback to keep your source visible on platforms and climb the rankings. Learn more about AppFollow here.
AppFollow helps 100k+ clients grow their businesses with:
- AI-powered review management tools
- Workflow automation
- User feedback analytics
- Source page analysis and optimization
- Dozens of valuable integrations like Tableau, Zendesk, Slack, Helpshift, Salesforce
In this article, we will guide you through AppFollow tools and direct you to the right places for monitoring source performance, improving your app store optimization, and replying to customer reviews.
What Can I Do With AppFollow?
- Get more downloads via App Store Optimization Tools.
- Improve your product and make it more appealing in the user's eyes.
- Increase retention and get more active users by responding to their reviews.
- Track your source's competitors to get ahead of them.
- Manage your team's effectiveness in one place.
- Analyze customer reviews and improve user satisfaction levels.
- Automate replies to reviews with AI agents that match your brand voice.
- Analyze your reviews and ASO data with AI assistants using the AppFollow MCP and AI Toolkit.
Which Platforms Does AppFollow Support?
AppFollow collects reviews and data from three types of platforms:
- App and game stores: App Store, Google Play, Microsoft / Xbox, Samsung Galaxy Store, Steam, and more
- Review platforms: Trustpilot, G2, Capterra, and more
- Social media: Facebook, Instagram, TikTok, YouTube, Reddit, and more
Other channels, such as surveys, in-app feedback, and emails, can also be connected with help from our Support team.
💡 See the full list in Add Sources to Your Workspace: Supported Platforms.
Which Data Is Available in AppFollow?
- Ratings and reviews: average rating and rating history, reviews, developer replies, and likes/dislikes
- AI insights: sentiment analysis, semantic tags, and AI summaries of your feedback, depending on your plan
- Store presence: metadata and version history, keyword positions, rankings, and featured apps and games
- Performance: sales and ASO metrics
Available data varies by platform. For example, keyword positions and rankings are only available for app and game stores.
To reply to reviews and access sales and ASO reports, connect your developer accounts, such as App Store Connect or Google Play Console.
Where Can I Monitor Source Updates?
Use Monitoring Agents to get alerts and recurring reports on your sources, such as rating changes, new reviews, ranking moves, and metadata updates. You can receive them in channels like Email, Slack, and Telegram. Available channels vary by agent.
You can also access your data through the API, AI assistants via MCP, or directly in the AppFollow dashboard.
Where Can I Track Reviews?
AppFollow delivers reviews to the tools your team already uses, so you can monitor and respond without switching platforms.
- Help desk and CRM: Zendesk, Helpshift, Freshdesk, Front, Help Scout, Intercom, Salesforce, and UseDesk
- Team chats and email: Slack, Telegram, Microsoft Teams, Google Chat, Discord, and Email
- Analytics: Tableau
- Custom workflows: Webhook URL and the API
You can also reply to reviews directly from Slack, Telegram, Email, and any of the help desks above.
Is AppFollow Secure?
Yes. AppFollow is ISO/IEC 27001:2022 certified and processes your data in line with the GDPR and EU data protection law. Customer data is hosted in the EU, and AppFollow is a company organized under the laws of Finland. Learn more about data security.
For certifications, security controls, and the full list of subprocessors, visit the AppFollow Trust Center.
Check out our Privacy Policy and Terms of Service.
How Accurate Is Your Data?
AppFollow collects data directly from the platforms you track, such as app stores, review sites, and social media. When you connect your developer accounts, like App Store Connect or Google Play Console, AppFollow also pulls data straight from those accounts, including private reviews and sales metrics.
Numbers may sometimes differ slightly from what you see in a store or console, since each platform calculates and updates its data on its own schedule. Learn why ratings can differ between public and private data.
Does AppFollow Offer Trials?
Yes. Most AppFollow plans come with a free 10-day trial, so you can explore the features included in your chosen plan before subscribing. Learn more about trial plans.
When your trial ends, you can upgrade your account to keep using AppFollow, or request a demo if you’d like help finding the right plan for your team. Need more time? Check out how to extend your free trial.
Where Do I Start?
New to AppFollow? Check out Getting Started: Prepping Your Account to set up your workspace and team. If you have any questions along the way, our Support team is happy to help.