Overview
AppFollow supports Microsoft Store and Xbox as data sources, enabling you to monitor and analyze user feedback from these platforms. While some features are currently limited—such as replying to reviews—there are still valuable tools available to help you track sentiment, tag reviews, and gather actionable insights.
This article outlines what’s currently supported when connecting your Microsoft Store or Xbox app to AppFollow.
Available Features
Reviews Feed
Once your app is connected, you'll be able to access a real-time feed of user reviews. From this panel, you can:
- Filter reviews by rating, date, country, language, and more
- Add manual tags to group or classify feedback
- Use reply templates (note: reply functionality is not supported, but templates can assist in offline response preparation)
- Export reviews to CSV or XLS for further analysis
- Apply bulk actions such as:
- Generate AI replies (for internal use or external reply preparation)
- Assign tags to multiple reviews
- Enable automatic review translation
- Benefit from semantic tags (automatically applied based on AI analysis)
- Sort reviews by date, rating, etc.
Rating Analysis
Track how your app is performing publicly in the store over time:
- View total and incremental public ratings
- Filter ratings by country
- Analyze performance trends using the country breakdown
- Add annotations to highlight key events or releases on the chart
Reviews Analysis
Understand trends and themes across your reviews using visual dashboards:
Reviews Chart
- Star rating trends over time
- Filters for country, language, tag, and app
- Summary metrics (volume, average rating)
- Breakdown by stars, country, language, and tags
- Export options
Reviews Distribution
- Deeper analysis by country and language
- Review volume grouped by rating
- Reply effect (note: this is informational only, as replies are not currently possible)
- Export data for reporting
AI & Automation Tools
- AI Semantic Analysis: Uncover recurring topics and themes in user reviews.
- Tags Analysis: Understand how specific review topics impact user sentiment.
- Templates Page: Create and manage reply templates (for internal use or support prep).
- Automation Hub: While automation is limited due to the lack of reply functionality, auto-tagging and routing workflows can still be used.
Integrations
You can use Microsoft Store and Xbox data with the following integrations:
- Help Desk Integrations: Email alerts & Webhooks
- API Access: Retrieve review and rating data via our Reviews and Rating endpoints
Current Limitations
- Replying to reviews is not supported by Microsoft Store or Xbox at this time. More information here: https://learn.microsoft.com/en-us/windows/uwp/monetize/submit-responses-to-app-reviews.
- Some automation features (such as auto-replies or resolution tracking) are not available.
We’re continuously monitoring platform updates and will expand our feature set if and when additional functionality becomes available from Microsoft.
Use Cases
Even with reply limitations, many AppFollow customers find value in:
- Tracking user sentiment over time
- Identifying key feature requests or issues
- Tagging and categorizing feedback for product or support teams
- Exporting data for reporting or BI dashboards
- Notifying internal teams via integrations (e.g., email, webhook)
Need Help?
If you have questions about integrating Microsoft Store or Xbox apps, or want to explore how to make the most of your current setup, feel free to reach out to our support team.