Rating Chart (Stars)

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Anastasia
  • Updated

This article covers the new and updated rating chart which was released on October 22nd, 2021. Based on your amazing feedback, we gave the page a makeover, and it's now possible to see total and incremental Android ratings side-by-side. Read on to learn more about the changes.

The rating chart allows you to track your app’s rating (star) dynamics for different apps, countries, and timeframes. In this article, you’ll learn about the types of ratings available on this page, how they differ by store, and what other information is available in this section.

Incremental and Total (Cumulative) Ratings

The rating chart displays two different sets of data: incremental and total.

The incremental tab shows you an app’s day-by-day ratings, which allows you to dig into the stats for a specific date or timeframe.

The total (cumulative) tab provides information about the sum of your app’s total ratings on the specified dates.

In the next section of this article, we’ll cover how we collect this data and which prerequisites are required to get access to it.

Data Collection

App Store

An App Store Connect integration is not required for iOS ratings because we collect data from public sources. We start collecting both incremental and total App Store (iOS) ratings as soon as the app is added to AppFollow.

  • If you’re the first to add a specific app to AppFollow, you’ll see rating data starting from the day when you added the app.
  • If the app was added to AppFollow at some point in the past, you’ll see historical ratings starting from that day.

With an App Store Connect integration, you’ll start seeing additional information about your app’s downloads and conversion rate in the Star Distribution section.

Google Play

Without an Integration

Without a Google Play Ratings integration, we collect total and incremental ratings from the public source. These are the exact values that Google displays on the public app page in the store (exactly what is visible to the end-user). We start collecting total Google Play ratings as soon as the app is added to AppFollow.

  • If you’re the first to add a specific app to AppFollow, you’ll see rating data starting from the day when you added the app.
  • If the app was added to AppFollow at some point in the past, you’ll see historical ratings starting from that day.

The incremental ratings show you the difference between the total ratings that were displayed on the public app page in Google day over day. To show you the dynamics of these ratings, we collect the daily total every day, and on the next day, we calculate the difference in the total ratings and in the rating breakdown. Google Play regularly recalculates the rating distribution, so you will see negative values on this chart. Learn more in the Star Distribution section of this article.

With an Integration

With a Google Play Ratings integration, we collect worldwide incremental ratings directly from the developer console, but the country-specific incremental ratings remain from the public source. After you set up an integration, you get access to:

  • Worldwide incremental daily ratings
  • Country and version breakdowns
  • Additional information about your app’s downloads and conversion rate.

Incremental Worldwide ratings are processed by Google Play with a delay of 3 days. For example, on September 10th you’ll be able to see ratings for September 7th.

To learn more about the difference between public and private Google Play data, check out our article on Google Play Public and Private Ratings.

Summary

In the summary section, you’ll find an overview of the app’s rating stats.

Incremental Ratings

If you’re looking at the incremental tab, we show data for the entire timeframe you selected in the page’s filter settings. For example, if you choose September 1st – September 7th, you’ll see the number and average of ratings left from September 1st to September 7th.

  • New Ratings – the number of ratings given during the timeframe selected in the filters section and the difference in the number of ratings compared to the previous period.
  • Average rating – the average of the ratings given during the timeframe selected in the filters section.
  • Star breakdown – the distribution of ratings during the selected timeframe, displayed as a percentage and absolute value. This section breaks down ratings by stars so that you can evaluate the portion of 5, 4, 3, 2, and 1-star ratings.

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Total Ratings

If you’re looking at the total (cumulative) tab, we show the totals for the last date of the timeframe you selected in the page’s filter sections. For example, if you choose September 1st – September 7th, you’ll see the totals as they appeared on September 7th.

  • Ratings over time – the total number of ratings your app received from the app’s launch to the end of the selected timeframe.
  • Average rating – the app’s total average rating at the end of the selected timeframe.
  • Overall star breakdown – the distribution of total ratings for the selected timeframe, displayed as a percentage and absolute value. This section breaks down ratings by stars so that you can evaluate the portion of 5, 4, 3, 2, and 1-star ratings.

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Star Distribution

Incremental Ratings

The incremental star distribution graph shows you the number and star count of ratings an app received on a specific day or week. For every date on the chart, you see the breakdown of ratings given on that exact date. The chart also provides the average and trend lines which shows the changes to the app’s ratings:

  • The average rating line shows the dynamic of the average daily rating changes.
  • The trend shows a tendency for the average rating changes. It shows whether the average daily rating increases or decreases in the period of time.

You'll see this default view for worldwide and country-specific App Store ratings, and for worldwide Google Play ratings. We go over country-specific Google Play ratings in the next paragraph.

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If you're looking at country-specific data for an Android app you will see the daily difference between the ratings that Google shows on the app's public page – this is the page that end-users see when they go to download your app. This view may show negative ratings.

Country-specific and worldwide ratings will not add up. This is because the data is taken from different sources: country-specific ratings are from the public app page, and the worldwide rating is from the developer console. Google does not match these ratings, and we reflect the exact ratings Google Play provides.

Google recalculates and deletes ratings regularly. This means that the rating distribution today may be very different from what it looked like yesterday. For example, your app may have had 100 5-star ratings yesterday, but today it will have only 80. We will show you this difference, and as a result, you will see a negative number of 5-star ratings on the chart.

Turn the "Show negative values" toggle to see negative numbers on the chart.

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Worldwide incremental ratings are unavailable without a Google Play integration. This is because public app pages are country-specific. If you want to see worldwide stats, please set up a Google Play Ratings Integration.

Total Ratings

The total star distribution graph shows you the distribution of total ratings on the given date. This means that you’ll see what the app’s total (sum) rating was on a specific date or week, as well as the breakdown of the different number of stars the app had on that date.

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In addition to the rating distribution, you can enable average and trend lines to get an overview of the changes to the app’s ratings on the chart:

  • The average rating line shows the dynamic of the average total rating changes based on the public data.
  • The trend shows a tendency for the average total rating changes. It shows whether the average total rating had an upward or downward movement over time.

If you have Sales Report integration set up, you can also see in the chart information about Downloads and conversion. 


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Country and Version Breakdowns

Breakdowns are available for all iOS apps, and for Android apps with an active Google Play ASO integration. Please refer to the Data Collection section of this article to learn more.

The details you see for iOS and Android apps will be slightly different:

  • iOS app stats include the distribution of ratings:
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  • Android app stats show you the rating count, the average rating for a country or version, as well as the share of ratings this country or version has. This data is available for fixed preset timeframes defined by the Google Play Console:
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Country Breakdown

In this breakdown, you’ll see information about the top 4 countries where your app has the most ratings, and all other countries are grouped under “Others.”

The data in this section depends on your workspace country settings. If your workspace is set to a specific country, you’ll only see data for that country.

If you have a specific country selected in the page’s filter settings, we’ll display the stats only for the chosen country. All other locations will be grouped under “Others.”

Version Breakdown

The version breakdown shows the breakdown of ratings for the last 4 versions of your app. Previous versions are grouped under “Others.” If you select a specific country in the page’s filters, we’ll show you only the stats for that country.

 

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