The Semantic Analysis algorithm processes all app reviews and assigns Semantic Tags to these reviews. Below you’ll find lists of all available tags grouped by their respective Tag Category.
Review sentiment is available at different levels depending on your AppFollow plan: On the Essential plan, you can view review sentiment directly in the Reviews feed. On the Team plan, you gain access to both review sentiment and semantic tags. The Enterprise plan offers full access to the Semantic Analysis page, providing a deeper dive into the semantic tags and their categorization.
Bugs
The Bug Category includes tags that indicate that the user experienced an issue with the app.
| Tag | Topics |
| Account Issues | Registration, User Account & Profile, Loss of progress (saves) in games, Bans, Profile locks, Synchronization between devices, Incorrect user data |
| Doesn’t work | Bugs in the app, App doesn’t work at all, App crashes, App freezes/hangs, Interface or controls do not work |
| Crash | App crashes on start or in the process of use, App closes by itself, App shutdown |
| App Freeze | App freezes, endless loading, white/black screen |
| Connection Issues | Connection to server, Wi-Fi, Bluetooth issues, Problems related to the mobile network and the Internet connection, Troubles with loading data or content, Upload issues |
| Device Issues | App doesn’t work on the specific device, Takes up a lot of memory, Slows down the device, Not compatible with a specific device |
| Battery | Battery consumption issues |
| Login & Access | User can’t log in/sign in, Can’t pass registration, Restore password, Touch ID, Face ID, CAPTCHA, SMS confirmation |
| Geo Issues | Address options missing, Geolocation doesn’t work, Issues with app operation from a specific country |
| UI Issues | Negative comments about the interface, Usability, Buttons, Pop-ups, UI don’t work |
| Slow | Performance issues with app working too slowly, Slow download speed, App slows down the device |
| Payment Issues | Payment & billing issues, Billing details requests , ApplePay, Apple Wallet issues |
| Audio & Video Issues | Media playback failures, audio–video sync problems, stuttering, broken video streams. |
| Data Loss | Situations where saved data disappears, user progress is wiped, or content fails to load in certain areas of the app. |
| Installs & Uninstalls | Problems installing the app for the first time, receiving app store “Unable to install” errors, reviews that mention reasons for uninstalling. |
| Localization Issues | Incorrect or missing translations, text clipping in some languages, layout issues for right‐to‐left languages. |
| Overheating | User reports of the device overheating or CPU usage spiking significantly when running the app. |
Monetization
The Monetization category includes tags about pricing, billing, and subscriptions.
| Tag | Topics |
| Ads | Reviews that mention advertising in the app |
| Refund Request | Reviews demanding a refund or mentioning unauthorized subscription & payments |
| Subscription | Reviews about subscriptions, trial periods, internal purchases, "Premium" or "Pro" versions of the app, paywall, restoring purchases |
| Pricing | Comments about pricing (cheap or expensive), pricing requests, pricing plans discussion |
| Discounts | References to missed discounts, seasonal sales, or interest in promotional bundles. |
| Pay to win | Complaints or negative feedback about needing to spend money to advance quickly or stay competitive (e.g., “unfair advantage” or “forced spending”). |
| Paywalls | Confusion or dissatisfaction about paywalls, premium tiers, or locked sections of the app. |
User Feedback
The User Feedback Category includes tags that cover a wide range of user requests: from feedback about an app update to comments about the app’s design.
| Tag | Topics |
| App Update | Any feedback about app updates, new features, and releases |
| Complicated | Hard to use, Can’t understand how to use app/feature |
| Established User | Reviews from Users who state to have been using the app for a long time (>6 months) |
| Feature Request | Any requests for new functionality or about improving existing features |
| Design | Comments about design and, graphic preferences |
| Promo code | Reviews about promo codes, discounts, clearance sales |
| Notifications | Reviews about push notifications and emails notifications |
| Fraud | User states the app is Fraud, Scam, Hacking |
| Security | Comments and requests about privacy & security issues, GDPR, how user data is stored |
| Imba | Imbalance in gaming, game/boss/level is to easy or too hard to pass, gaming items are too hard to get |
| Thank You | Pure positive reviews that thank app developers for the app |
|
Use Case |
User describes how & when they use the app (time, frequency, context, why and what for) |
|
Customer service |
Feedback about the customer service and support |
Report a Concern
The Report a Concern Category has tags to cover all the situations where you want to report a review and delete it from the store.
💡 Use these Tags together with the Automated Report a Concern feature to streamline the process of reporting irrelevant or offensive reviews to the App Store or Google Play.
| Tag | Topics |
| Spam | Spam, scam or fraud reviews, reviews that contains spammy external links or advertisements for other apps or services |
| Offensive | Aggressive reviews using swear language |
| No sense | Reviews that don't make any sense, for example random lettering |
| Inappropriate Content | Complaints regarding nudity, excessive violence, or other content flagged as inappropriate. |
| Privacy | Reviews mentioning user data collection, data sharing, or the ability (or inability) to control personal information. |