To work on your conversion, use all power of keywords, App Preview and Reply-to-reviews feature.
- Keywords are essential for your app visibility. Add and then analyze keywords on a regular basis.
- App graphic: icon, screenshots, videos. Use App Preview to make sure they look perfectly fine on any device and version.
- Reply to reviews. This will help you to get more positive ratings and reviews and increase conversion to download rate.
Is my conversion rate (CR) good enough?
It is important to compare the CR of your app with the other apps in the category. To check the average values by category and country use AppFollow Benchmark. Learn more about this tool here.