Keyword Tracking

Article author
Anastasia Rybalko
  • Updated


The Keyword Tracking tool opens up new opportunities for keyword research and optimization. You can easily create a set of relevant keywords, monitor the ranking of your and your competitor's apps, and analyze keywords on one page.

To start tracking keywords, add them manually in the Add Keywords section:

Alternatively, you can speed up the process and use our automated features for researching new keyword options. Read on to learn more.

Keyword Research

AppFollow automates the keyword research process and provides sets of ready-to-use keywords. In this section, you'll find the keyword's Popularity Score shown alongside the keyword. The higher the score, the more popular it is among app store users.

Toggle the option to "Hide Unpopular Keywords" to exclude the least popular keywords from these lists.

  1. The AI  Recommendations tab allows you to automate the keyword research process. Our algorithm analyzes your app's performance and shows the most effective keywords for this app. These keywords provide excellent opportunities for high ranks.
  2. The  Top Impressions tab offers data on the distribution of impressions between all ranked keywords for the selected app. You can quickly see which keywords bring your app the most impressions, and as a result, make your app more visible in the store search results.
  3. The Top Downloads tab displays the list of keywords that bring the most downloads for the selected app, allowing you to easily track all the keywords that contribute to the app's organic downloads.
  4. The  Missing Keywords tab shows all keywords that your app is ranking for right now. This is the perfect place to find out what you are missing. Click on a keyword to start tracking it or click on the "Track All Keywords" button to create a semantic core with all your current keywords.
    In this tab, keywords are divided into top-ranking tiers:
    • Rank Top-1: keywords that show your app in the first position in the app store's search results 
    • Rank Top-5: keywords that show your app between the 2nd and 5th positions
    • Rank Top-10: keywords that show your app between the 5th and the 10th positions
    • Rank Top-50: keywords that show your app between the 10th and the 50th position in the app store search results.

  5. When you're looking at an iOS App Store app, you'll see an addition tab:  Apple Recommendations. This section shows data directly from the App Store and displays the keywords that Apple considers most relevant for your app. Check your competitors' keywords to find a great set of first-hand keywords. 
    This tab is a representation of how the App Store sees your app: if the keywords in the list correctly describe your app, that means that your ASO efforts are paying off and your app will rank for more relevant keywords. 

  6. The Metadata tab shows keywords from the app's title and description. This allows you to find out which keywords an app is targeting in its metadata.

  7. The Research tab provides real-time search data for the App Store and Google Play. Use this tab to search for any keyword in any country and get real-time search results as they appear in the store. On the left, you'll also see the search suggestions that the store provides.

Keyword Groups

After you start tracking a set of keywords, you can create groups to organize them. For example, group competitor keywords or separate keywords by type, niche, and app version. Divide keywords into categories to easily track updates within a specific group of keywords without the need to search for them manually. 

Rank History

The Rank History chart visualizes the app's ranking positions and their progress over time. Just select a keyword from the Keyword Ranking section below, and you will see a line showing how the app's position has changed for the selected keyword. 

When looking at the Rank History chart, make sure to specify the required country and time span using the filters at the top of the page. Your app's rank will be different depending on the country and the timeframe you choose.

The Top 10 apps section on the right replicates the store's search results for the keywords selected in the Keyword Rankings section. You will see the top 10 apps that rank for this keyword in the App Store or in the Google Play Store.

Keyword Rankings

The Keyword Rankings section shows all the keywords you are currently tracking, the changes in their daily positions, their best results, how many keywords are used in the app's title and subtitle, and their Effectiveness, Popularity, and Difficulty Scores.

If the app doesn’t rank for a keyword, you'll see blank spaces in the corresponding columns.

The results will be different depending on the selected country and timeframe. If you don’t see any results, check whether you’ve added any keywords for this country.
  • Popularity shows the traffic score based on data from the App Store and Google Play. We use an internal algorithm to calculate a score based on this data. If you see a score of 0 or 5, this means that the keyword is very rarely used in searches. The maximum score is 100.

Toggle the " Hide Unpopular" option to "On" to remove keywords with a low Popularity Score.

  • Difficulty shows how hard it would be to outrank your competitors in the App Store or Google Play Top-10 with the specified search terms and phrases. The higher the difficulty, the less suitable it is for text optimization. The maximum difficulty score is 100.
  • Effectiveness serves as a relative indicator that shows the potential of a keyword for a specific app. It is a mathematical calculation to consider if it is worth trying to rank for a particular keyword or keyword phrase by weighing up its popularity versus how much competition there is for it. In simpler words, if you see that the keyword effectiveness is high (more than 20), it's worth including it in your app name or subtitle. 
  • Rank is the app's position for a keyword.
  • Change demonstrates the difference in ranking for the time span you set in the date filter.
  • Best Rank is the highest position of an app for a given keyword.
  • Name shows if a keyword is used in the app name.
  • Subtitle shows whether a keyword is used in the app's subtitle in the store.
  • % of Search Downloads shows the tracked keyword's share in the selected app's organic downloads. Without an integration, only relative numbers (in %) are available.
  • Search Downloads show the absolute number of downloads for the specified keyword. Available only when an App Store Connect or Google Play ASO Integration is configured.
  • Apps show the total number of apps that rank for a keyword.
  • Rank history is a mini-chart that visualizes the app's rank history for a certain keyword.

Toggle the " Translation" option to "On" to translate keywords into English and expand your ASO efforts to other countries.


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