To work on your conversion, use all power of keywords, App Preview and Reply-to-reviews feature.
- Keywords are essential for your app visibility. Add and then analyze keywords on a regular basis.
- App graphic: icon, screenshots, videos. Use App Preview to make sure they look perfectly fine on any device and version.
- Reply to reviews. This will help you to get more positive ratings and reviews and increase conversion to download rate.
Is my conversion rate (CR) good enough?