Google Play: Reply to Reviews Integration (Invitation Method)

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The Reply to Reviews (aka "Reviews & Replies") integration with Google Play Console via invitation is an alternative to the Service Account method. You need to be an "Admin" or the account owner in Google Play Console to set up this integration. 

It allows you to reply to positive and negative reviews, report spam or inappropriate reviews directly from AppFollow, track app downloads on the Traffic Channels Analytics page, as well as get valuable insights on the Organic Traffic Dashboard and Keyword Intelligence pages. 

Access to various features is regulated by Google Play Console Roles. Learn more about the roles below in this article: Google Play Console Permissions.

Integration through this method will not provide review metadata (such as device name and app version). To see review metadata, use Service Account Method instead.

Connect your Google Play Developer account to AppFollow

To set up this integration, invite AppFollow to your Google Play account. Here's how: 

    1. Open your Google Play Console.
    2. Open the "Users and permissions" section and click "Invite New User":

    3. CleanShot_2022-07-26_at_18.31.52_2x.png
    4. Enter and set the permissions to
      • "View app information and download bulk reports (read-only)
      • "Reply to reviews".
    5. Click "Invite User":

Now you're ready to set up the integration in AppFollow:

  1. In your AppFollow account, open the Integrations page from the left-hand navigation menu, in the app picker at the top of the view, select the Google Play app you need to integrate and click "Add Integration."
  2. Select the app you want to integrate from the dropdown at the top of the page. 
  3. In the integration pop-up window, click "Start".
  4. Enter your Developer account ID. To find it, open Google Play Console, and navigate to "Account details". You'll see your Developer account ID below: 
  5. Copy the ID and paste it into the integration pop-up window in AppFollow.
  6. Click "Next".
  7. Make sure you've invited AppFollow to your Google Play account and click "Next."
  8. On the final step, click "Add Integration."
  9. You're done! Wait a bit for the data to sync, and enjoy your reports.

Google Play Console Permissions

If you want to set up a specific integration instead of the all-in-one integration, you can choose a different set of roles. 

Integration Google Play Permissions
Full access integration including Reply to reviews, Report a concern, and ASO Report

View app information and download bulk reports (read-only) 
Reply to reviews

ASO Report (access to analytics) only View app information and download bulk reports (read-only)

For the integration to work, you should provide the exact sets of roles that are specified in the table above. If a role is missing, we will be unable to set up the integration.


Check out the most common issues which might occur during the setup process in our guide to Troubleshooting Google Play Issues.

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