Google Play: Reply to Reviews Integration (Service Account Method)

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The Google Play "Reply to Reviews" integration (aka "Reviews & Replies") allows you to respond to reviews from the AppFollow interface or through connected help desk systems, Slack, or other tools

This integration (along with the ASO Report integration) is also required to get day-by-day worldwide ratings on the Rating Chart page for your Android app.

In this article, you'll learn how to set up the integration and avoid any potential setup errors.

Before You Start

Only account owners can create Service Accounts in Google Play Console. You will need to ask your Google Play Developer account owner for help (or have access to their account). It's not possible to create a Service Account with an Admin role.

How to find out who your Google Play account owner is: 

  1. Sign in to your Google Play Console and click "Users and Permissions" on the left. You'll see a list of all account users.
  2. Each user has a blue arrow icon in the right column of the table. It leads to their permission settings.
  3. Find the user without an arrow – this is your Google Play Developer account owner.


Create a Service Account

Step 1: Log into Google Console and create a new Cloud Project

If you already have a linked Google Cloud project, you can skip to the next step of this guide. We recommend looking through this step anyways – it never hurts to double-check that everything is all set and ready to go!

  1. In the left-hand navigation menu of your Google Play Developer account, click the "Setup" tab.
  2. Open the "API Access" section.
  3. If you already have a linked project, skip to the next section of this guide.
    If you have never created a Google Cloud project before, you'll need to create one here. Select the option to "Create a new Google Cloud Project" to link it to your account.
  4. Click "Save".


Step 2: Open the Project in the Cloud Console

Before we start creating a Service Account, it's important to confirm that your project has all the required API services enabled. They're the key to setting up a successful integration, and if you encounter any issue during the setup process – this is the first thing to double-check.

To perform these checks, we'll click on "View Project" in the API Access section to open the project in the Cloud Console.


Step 3: Confirm Your Account's Enabled APIs

Once you're in the Google Play Cloud Console, you'll be ready to start checking your account's enabled services:

  1. Scroll to the "Quick access" section on the Cloud Console homepage.
    Important: Make sure the correct project is selected – "Google Play Console Developer".
  2. Select the "APIs & Services" card.
  3. On the page that opens after you select the card, click on "Enabled "APIs & services" in the left-hand navigation menu.

On this page, you'll see an option to "Enable APIs & Services" at the top of the page. Click on this button to access the API Library where we will be checking the services.



In the API Library, use the search bar to find and confirm that the following services are enabled:

  • Google Play Android Developer
  • Google Cloud APIs
  • Google Cloud Storage
  • Google Cloud Storage JSON API

If you see a "Manage" button when you click on a service, this means that it is already enabled. If you see an "Enable" button, that means that it hasn't been enabled yet.



Step 4: Create a Service Account

Now you're ready to create the Service Account! Let's head back to the Cloud Console homepage that we opened at the start of Step 3: Cloud Console homepage.
Important: Make sure the correct account and project are selected: "Google Play Console Developer".

To get started, scroll down to the "Service accounts" card in the Quick Access section:


Once you're in the Service Accounts section, click "Create Service Account" at the top of the page.


On the setup page, fill in the following details:

  1. Provide a Service Account name (for example, “AppFollow Reply to Reviews”)
  2. Optionally, add a description for the Service Account.
  3. Click "Create and continue".
  4. In the “Role” section, select “Basic”, then choose “Browser”.
  5. Click "Continue".
  6. On the final step, there's no need to fill anything out – just click "Done".


Step 5: Generate a JSON File

The Service Account Key is a JSON file that you will upload to AppFollow and that will ensure the connection between AppFollow and the Google Play Console. During this step, we'll create a key that will be downloaded to your computer. Make sure to save it – you'll need it when you're setting up the integrations in AppFollow.

Once you create the Service Account, you're automatically taken to a list of your Service Accounts in the Cloud Console.

      1. Find the account you just created in the list of Service Accounts and click on the three-dot menu in the far-right column of the row.
      2. Click "Manage keys".
      3. On the "Keys" page, click "Add Key".
      4. Select "Create new key".
      5. In the pop-up that appears, select "JSON".
      6. Click "Create". The file will be downloaded to your computer – keep it safe!

Step 6: Grant Permissions to the Service Account

Now your Service Account is almost ready – all we need to do is ensure it has the correct permissions. These permissions will allow you to reply to reviews directly from AppFollow.

Switch back to the API Access section where we started this guide. Once you're there, find your account in the list under the "Service accounts" section and click "Grant permissions".

      1. Enable the "View app information and download bulk reports (read-only)" permission.
      2. Enable the "Reply to reviews" permission.
      3. Click "Invite User".

Set up the Integration in AppFollow

    1. Make sure you have created a JSON file from the first part of this guide: Create a Service Account
    2. Log into your AppFollow account and open the Integrations page from the left-hand navigation menu.
    3. In the app picker at the top of the view, select the Google Play app you need to integrate.
    4. On the Google Play integration card, click "Add Integration."
    5. Make sure the "Reviews & Replies" tab is open.
    6. Click "Upload Service account file" to upload the JSON file you created in the first section of this article.
    7. Click "Add integration."

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