The Conversion Benchmark in AppFollow shows average conversion rates for your app’s category and country. You can compare your app’s conversion rate to these averages to set realistic ASO goals or evaluate optimization efforts.
The Conversion Benchmark is available in public and from your AppFollow account: Store Analytics → Conversion benchmark.
Conversion rates are available for almost all major countries and are updated every month.
For example, you have an educational app, and it has a conversion rate App Units / Impressions of 2.6% in the United States. The average CR by category in the United States is 4.8%. So, you may consider what else you can do with your app page (Title, Icon, Screenshots, and Avg. Rating) to increase the conversion rate.