The Ratings & Reviews Dashboard provides an overview of the iOS and Android apps' ratings and reviews dynamics, as well as insights on the efficiency of your customer support strategy.
To learn more on how stores process the star evaluations and what specific metrics are used in AppFollow, please check out our video: How to Work with Ratings in AppFollow
Google Play Store have stopped providing any data about reviews’ country origin. This means that we no longer have such data to display.
As a result, our country filter on the Ratings & Reviews Dashboard and Reviews chart pages will cease to exist and get removed in the near future, along with our Device country filter on the Reply to reviews page.
Use this section to track key metrics and learn what can be improved in your customer support processes:
- Learn how successful the latest release was
- Track how many reviews you received and how many replies you sent
- Gauge how your replies affected the app's rating
- View reviews that need the most attention
We gather data from the stores right after an app is added to your AppFollow account.
The Ratings & Reviews Dashboard has 4 main sections: Graphs and Average Ratings; KPI; Release Insights and Requires your attention sections. Read on to learn more about each one of them.
You can select an Android app at the top of the page, and choose countries and timeframes you want to see the data for.
"All Time" shows 5-year-old data by default. A longer retrospective period cannot be picked to avoid timeouts and errors.
To get the most precise data, we recommend setting up the following integrations:
- App Store Connect: Reply to Reviews Integration
- Google Play: Reply to Reviews Integration with Google Play: ASO Report Integration
Charts and Average Ratings
Use this section to track the dynamics of the most significant ratings and reviews metrics and evaluate how the app performs overall.
Charts show the following metrics:
|Reviews Received||The number of reviews published by users during the selected timeframe.|
|Reviews Replied||The number of reviews that have a reply and were published by users during the selected timeframe.|
|Users Rated||The total number of star ratings left by users during the selected timeframe (includes both ratings with and without a review).|
|Avg. Reviews||The average rating of the reviews published by users during the selected timeframe.|
|Avg. Total Rating||The average overall rating of the app. This is the same rating that is available on the public app page in the store.|
|Avg. New Rating||The average of ratings that were submitted only during the selected timeframe.|
There are three views available that give an overview of received reviews and the dynamics of rating changes:
- Replies Effect on Rating
- Reviews Dynamics
- Rating Dynamics.
You can view data by day, by week, or by month.
Replies Effect on Rating helps visualize how many reviews you replied to when compared to the total number of reviews received during the time period, and what effect the replies had on the total rating.
For example: in the image below, from May to June, the number of reviews and replies is increasing along with the rise of the average total rating.
Reviews Dynamics shows how many reviews were replied to, the total number of received reviews, and how the review ratings were affected as a result of the replies.
For example: in the image below, the number of Reviews Received and Reviews Replied slightly decreased during 2 months, unlike the Average Reviews Rating which was improved instead.
Rating Dynamics shows how ratings changed during the selected timeframe.
For example, when users leave high new ratings for the app, you can see the total rating increase.
Average New Rating and Average Review Rating
On the right side of the page, you'll find a section with stats about the Average New Rating and Average Reviews Ratings. Click on the colored bar to see a breakdown of ratings by their amount of stars.
|Avg. New Rating||The average of ratings received during the selected period.
The dynamics compared to the previous similar period is provided.
Note: This value is calculated as the average rating received during the selected period, and is different from the Avg. Total Rating that is available on the public app page in the store.
|Avg. Reviews Rating
||The average rating of reviews published during the selected period.
The dynamics compared to the previous similar period is provided.
The KPI section contains three tabs with different sets of KPIs: App Stats, Agents Stats, and Reply Stats.
The App Stats view provides general information on the number of reviews received, replies sent, and the number of new positive and negative ratings.
|New Positive Ratings||The number of ratings with 4 and 5 stars received during the selected period.|
|New Negative Ratings||The number of ratings with 1 and 2 stars received during the selected period.|
|Reviews Received||The number of reviews received during the selected period.|
|Reviews Replied||The number of reviews received during the selected period to which a reply was given.|
|Sentiment Score||The ratio of reviews with positive sentiment to the total number of positive and negative reviews. A score of 100% means that there are only positive reviews, and 0% means there were no positive reviews. Learn more about sentiment in our article on Semantic Analysis.
*Sentiment score is available for apps marked as favorite.
Use this view to track your support team's performance.
|Reviews Inbox without Answer||The total amount of reviews received during the selected timeframe that do not have a reply.|
|Top Agent||The name and surname of the agent who posted the most replies during the selected period.|
|Average Response Time||The average time it took to reply to a review during the selected period.|
|Reviews Tagged||The percentage of reviews with tags out of the total number of reviews received within the selected period.|
|Popular Tags||The top three tags and how often they were used on reviews received during the selected period.|
Use this view to gauge the results of working with reviews.
|Reviews Replied||The percentage of reviews with a reply out of the total amount of reviews received during the period.|
|Featured Reviews Replied||The percentage of featured reviews that received replies.|
|Updated Reviews Replied||The percentage of reviews that have been updated by the user and replied to by your team out of the total amount of reviews with updates that were received during the selected period.|
|Reply Effect||The average rating change of reviews received and replied to during the selected timeframe.|
|No Reply Effect||The average rating change of reviews received and left unanswered during the selected period.|
The date range filter does not apply to the Release Insights section.
By selecting a version (the default view provides the data for the current version of the app), you get the information on:
|Release Score||A relative indicator that estimates how well the new release performed. The score is a letter grade and varies from E- (very bad performance) to A+ (excellent). The calculation of the score is based on the values of parameters such as app average rating, the average rating of app reviews, and the percentage of reviews with good and bad ratings compared to the benchmark value*.
*The benchmark is the average for top apps in the category, country, and store.
|Avg. New Rating||The average rating for the selected app version. The total number of rating and their dynamics compared to the previous version are also displayed.|
|Avg. Reviews||The average rating of reviews received for the selected version. The total number of reviews and their dynamics are also displayed.
|Top-3 Topics||Shows the three most frequently used Semantic Tags. Hover your cursor over the bar to see the number of reviews with each tag.
Requires Your Attention
Get an overview of top-priority reviews and quickly respond to those that require attention.
We use a special algorithm to detect high-priority reviews. The algorithm analyzes factors such as featured reviews, review updates, rating changes, the length of the review, and more.
Here is a breakdown of the algorithm:
|Unanswered review that is||Filter Date|
|Featured and ≤ 3 stars||Regardless of the selected timeframe|
|Any of the following conditions are met:
- Out of date and ≤ 3 stars
- Unanswered and word count ≥45 words and ≤ 3 stars
- Unanswered and updated to a worse rating
|Sorted from latest to newest within the selected timeframe|
|All other unanswered and ≤ 3 stars||Sorted from latest to newest within the selected timeframe
The date range feature does not apply to featured reviews, since these are the reviews users will see first on the app page.
- Track the dynamics of ratings and reviews
- See how replies affect the app rating by country
- Evaluate the performance of your team with different sets of KPIs combined on a single dashboard
- Measure the success of a release
- Highlight areas in your support strategy that could be improved
- Take immediate actions by replying to the reviews that need the most attention
- Monitor your competitor's strategies
- Export reports (coming soon).
The basic version of the Ratings & Reviews Dashboard includes the Charts and Average Ratings section only. To get full access to the page, please contact your account manager or reach out to our support team.