App Reputation Index

Overview

The App Reputation Index is a health-check metric for your app, showing how well it’s doing overall in the app stores. It’s shown on a scale from 0% to 100% — the higher the score, the healthier your app’s reputation.

A high Reputation Index means your app is doing well in several important areas:

• Good keyword rankings and visibility (ASO)

• Strong average rating and positive reviews

• Frequent review replies and good review management

• Recent updates and good category ranking

App Reputation Index

The App Reputation Index serves as a health check for your app. You can use this index to learn how well your app is doing in the store overall on a scale from 0% to 100%. The higher the App Reputation Index, the better your app is performing.

A high App Reputation Index means that your app has high ranking positions, its indexing and visibility are on target, the average rating is high, and you're doing a great job responding to user reviews.

When calculating this index, we consider:

1. ASO & Search Visibility Performance – your search and keyword optimization efforts.
2. Ratings & Reviews Performance.
3. Other factors (last update and category chart ranking).

You can find an overview and a breakdown of each category on the App Page in AppFollow.

Use the health meter to understand how your app is performing at a glance. This section shows you your app's:

• Current App Reputation Index and how it has changed compared to the previous period
• Average Category Index - the average score of apps from your category
• Search Performance Index - the score to estimate the search visibility
• Reviews Performance Index - the score to estimate the success of working with reviews

If one of these categories has a low score, it will impact the overall App Reputation Index. Scroll down to the performance breakdown to see more information and to learn about specific areas for improvement.

1. ASO & Search Visibility Performance
   1. Characters in title: If you include more characters in the title, your app will rank for more keywords. It will affect the success of your ASO and, in turn, our Store Performance Index. Learn how to get started working on keyword optimization from this article. 
   2. Characters in short description: The subtitle is another important part of text optimization. Make sure you use as many characters as possible to have your app indexed for more keywords.
   3. Total ranked keywords shows the overall number of keywords an app is ranking for in the stores. The higher the number, the better the Store Performance Index.
   4. Search Visibility Score reflects the success of your text optimization efforts. The higher the score, the more visible your app is in organic search results.
   5. The "Compare" button leads to the Compare Discovery page, which provides the ASO and search visibility with market benchmarks and competitors. 
2. Ratings & Reviews Performance (last 90 days)
   1. Reviews: The number of reviews received for the period. 
   2. Replies: The number of replies submitted.
   3. Reply rate: The percentage of reviews that received a response from your team.
   4. Store reply time: The total response time from when a user submits a review to when the store publishes the reply, including moderation time.
   5. The "Compare" button leads to the Compare Feedback page, which provides the ratings and reviews performance with market benchmarks and competitors.

Red warning signs show the areas you need to work on. Need help with your ASO strategy? Just send a request to our ASO Consulting Team – we're here to help!

To track the dynamics of the App Reputation Index, check out the Compare discovery page.

You can view how the index has changed over the selected period compared to the previous period. By hovering over the chart, you’ll see the index value for each specific day, along with the average for the entire period.